Yes, I was an influencer.

Please don’t judge me, but yes, I was a micro-influencer. During my free time, I grew an outdoor-focused Instagram account to 11k followers and 5k monthly website viewers. It started as an exercise to teach myself social media and SEO, but I started attracting sponsored posts from brands on my account as well as writing blog posts for their sites and my own. It was initially super exciting to make money from my side hustle, but as time went on I found myself falling out of love with my outdoor hobbies and hating the focus of turning myself into a “brand”. In early 2020 I stepped back from monetizing my account and decided to save that creativity for other endeavors. I regret nothing, but since it was my start in the world of copywriting it feels important to mention.

Here are some examples of my sponsored work from that time:

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Sponsored blog posts:

 
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Pyramid Brewing

 
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Merrell & Zappos

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UCO Gear

 

That Instagram I mentioned: